Westworld "Data is Destiny"

To promote Season 3 of Westworld, we brought its creepy data company to life in the real world. First, the company started sponsoring real life tech events, like Wired25, posing as a real company with real innovations.

Then, we invited the world's top tech journalists to a "demonstration" at CES: a tricky piece of dinner theater where the guests were the guinea pigs for their mighty information network.

See the full story in the summary film above.

Adweek, If Westworld Season 3 Is Anything Like This Teaser Dinner, We’re in for a Ride
Forbes, HBO Westworld Fed Reporters a Terrifying Taste of Season 3
Mashable, The most insightful vision of the future at CES came from HBO's Westworld
Gizmodo, HBO Invited Us To a Westworld Dinner Party, Where We Were The Ones Roasted
Deadline, HBO's 'Westworld' CES Incite Activation Has Creepy Fun With Data Sharing

You can find full press coverage here.

Guests arrived to a CES keynote address at a posh restaurant at the Park MGM Hotel, pitching some data company they’d never heard of.

The company was called Incite, and their cryptic invitation promised to unveil something like they’d never experienced before.

As guests arrived, the attentive staff seemed to know private details about their lives. They were each greeted by name, asked about loved ones and even their pets.

Some where presented with a favorite cocktail already prepared and waiting.

And as they took their seats, they found a menu custom made to fit their tastes, each item calling back to some detail prevalent in their lives.

And as the dinner went on, the Incite reps digged deeper and deeper to show Incite’s power. They used personal details to stoke conversation, but it also began to turn heads.

What our guests didn’t see was a delicate dance that had been practiced for weeks before. Painstaking research into every attendee powered the revolutionary “technology” Incite was demonstrating.

Hundreds of pages of research and a team of directors to bring the magic to life. Digging up details that left our guests agape, and even a little scared.

So that when they walked into that room, Incite could show them just how much they could do with a little bit of their data; information freely available online.

But that was just the beginning of the sell. The keynote presentation played on the theme of the night, highlight how stimulating the evening has been with a little customization.

Then things got interesting. They mapped the life of one of the many shills we had planted among the guests: Liz Ellsworth. Complete with intimate details that no one should have access to.

Putting her whole life on display, they made their pitch: give us access to your data, and we can optimize your life. Like we optimized this night. We can make you the best version of yourself, so you can live your life more fully than ever.

After Liz made a dramatic exit, guests were presented with what looked like a bill, but was actually Incite’s predictions about the trajectory of their lives.

And the world’s top tech journalists found themselves speechless. We created a futuristic tech company using only information available online, and the next day: they all wrote about it.