Synchrony is a financial company that offers data and financial tools to help businesses grow. It's not the easiest company to explain, but what's important is they're passionate about helping young businesses. So, we worked with them to produce some long form edutainment to teach other entrepreneurs how to get going: a podcast called Business Schooled.
"Business Schooled"
The reviews were so positive, averaging 4.5 stars, and our downloads peaked us at #23 on iTunes. But best of all, we got a chance to tell some stories that might not otherwise have been told. Stories that hopefully will inspire one or two listeners to go out there and start something new for themselves.
First, we casted, recorded, and edited a whole season of the podcast. We went all over the country to find eight stories from unlikely business owners, all with a different take on how their budding operations turned a corner to become something more.
Then, we built an entire promotional campaign to get people listening. We created over 70 unique pieces of content from our recording tour to share the story of the podcast across various social channels. A full 360 campaign supported the launch on OOH, print, digital, and audio.
