Where The World Comes to Watch
YouTube wanted a campaign about how its viewers are more than just 13 year olds watching cat videos. Which, yes okay there are lots of those, but there are, you know, other people who watch YouTube too. These kinds of people.
While the hero film was viewer focused, we made a whole mess of bumpers that were content focused instead.
These showed the kind of clips our diverse range of viewers watched on YouTube and why.