"Ship for a Snap"
What do you do when a 15 year old kid squats on your Snapchat account? Make an ad campaign out of him.
We flew to Prospect, Virginia to find Darian Lipscomb, owner of @CarnivalCruise, and offered him the trip of a lifetime in exchange for his handle.
After he realized he wasn't in trouble (in fact, he was kind of famous) he happily agreed. The story helped us launch our new ship, the Horizon, before Darian even got on board. And the campaign went so well Carnival even went above and beyond and offered to pay for Darian's college.